External Sales Executive

George Roberts Ltd is the UK’s leading independent scaffolding supplier. Our aim is to be recognised by our customers, and potential customers, as their first choice supplier for access equipment related products, due to our team work approach, product quality and market-leading service.

Our company values keep our customers and project teams at the heart of everything we do, dedicating our time and effort to supporting them through every step of the way. We lead our day-to-day work with total reliability of supply.

OUR CORE VALUES

We live for our values: CARES because we act responsibly towards our colleagues, customers, our society, and our environment.

COLLABORATIVE

We believe in the power of partnership and in working together. We listen to understand, and we pull together to deliver. This is one of the key reasons for our success and what sets us apart. We recognise that collaboration delivers success and creates better value for our partners.

ADAPTABLE

Our customers operate in complex and demanding industries. We are quick and agile, ready to shift our approach when the need arises so that we can respond to our customers’ challenges.

RELIABLE

Trust is the foundation of every successful business. Having a character of integrity, reliability and fairness when we interact with each other, and our customers will inspire others to do the same.

EXPERTS

We are both resourceful and knowledgeable – driven to be the best at what we do. Our combined expertise adds value to our customers, helping them to deliver their projects on time and in budget.

SOLUTIONS-FOCUSSED

Whether it’s a complex project or a tight deadline, every unique challenge presents an opportunity to remove risk and add value. We use our knowledge and expertise to overcome challenges and offer the right solution.

JOB PURPOSE

The purpose of the role is to seek and develop enquiries from Builders, Contractors and Associated Trades in our industry that use our products. Interest shown by clients and enquiries secured should be converted to orders wherever possible. You will be expected to focus on general site and office calls of existing, lapsed and potential clients, promoting the company’s products and services at all times. You will be based in our office outside of Liverpool.

Main Duties and Responsibilities

1. Attain personal hire and sales targets and contribute to overall performance goals as set out in the company’s strategies and associated business plan. Targets will include, but not limited to, key performance indicators, turnover budgets and profit margins.
2. Plan your week ahead to maximise face to face contact by way of cold calls, targeting lapsed, existing or potential clients and making appropriate appointments where necessary, providing weekly feedback to the sales Director on progress.
3. Work to the reporting procedures required for both forward planning and reporting.
4. Respond to leads and referrals given, ensuring they are followed through effectively to completion, sweeping up on enquiries and interest shown from clients.
5. Manage customer accounts to their and the company’s satisfaction.
6. Manage your territory to make most effective use of time.
7. Manage customers/territory, sorting by area and grade of client, providing adequate rotation of client calls and territory coverage.
8. Liaise regularly with the internal sales team and providing support when required.
9. Where appropriate, produce computer-generated hire and sales quotations, converting enquiries to orders where possible, and proceeding to conclusion, for yard/transport to facilitate delivery.
10. Increase client awareness of the company and its products and services, developing business improvement and aiming for the maximising of revenue.
11. Be aware of new product development, market changes, competitor activity and pricing policies, providing information to other members of staff.
12. Adhere to the company pricing policy, including use of any price guide and comply with company credit control instructions.
13. Contribute to determining, and participate in producing your personal development plan and training needs, providing input at regular intervals towards your appraisal.
14. Take ownership of specific tasks as assigned to you from time to time.
15. Maintain functional links with other company areas of the business in order to contribute to the effective running of the company.
16. To conduct yourself in a manner which reflects the professional image of the company.
17. Ensure the condition of the company car used by yourself is kept clean and tidy at all times and serviced when due.
18. Follow company policies for discipline, Health & safety.

Summary

The main roles and responsibilities of this role act as an outline of the key responsibilities of the External Sales Executive and are not intended as an exhaustive list. The job may change over time to reflect the changing needs of the Company and its services, as well as the personal development needs of the post holder

Health and Safety

The post holder must not wilfully put him/herself or others at risk while at work. Safe working practices and safety precautions must be adhered to, protective clothing and equipment must be used where provided. All accidents or near misses must be reported to your line manager who has to participate in accident prevention by reporting all potential hazards.

Equal opportunities and Dignity at work

The post holder will immediately report to their line manager any breach or suspected breach of both Equal opportunities and Dignity at work guidelines

Security

The post holder has a responsibility to ensure the preservation of Company property and resources.

No Smoking Policy

The Company has adopted a smoking control policy, which applies to all employees and visitors and extends to the company grounds as well as internal areas. Employees appointed will agree not to smoke on company premises outside the designated smoking areas.

This job description indicates the main functions of the post holder and may be subject to regular review and amendment in the light of company changes and business growth. Any review will be undertaken in conjunction with the post holder.